Nathalia Chubin: The Inspiring Life & Career of Adam Garcia’s Wife
Discover the impressive journey of a successful marketing executive, brand strategist, and entrepreneur.

Nathalia Chubin is a highly accomplished British marketing executive and brand consultant who has made significant waves in the advertising and video game industries. While she is widely recognized by the public as the wife of acclaimed Australian actor and dancer Adam Garcia, her independent professional achievements stand firmly on their own. With a career spanning well over a decade, she has successfully managed global campaigns for some of the biggest names in entertainment and technology.
Beyond her corporate success, she is deeply respected as an entrepreneur and an advocate for flexible working conditions for parents. Balancing a high-level corporate career with raising a family, she has used her expertise to build business ventures that challenge traditional 9-to-5 corporate structures. Her story is one of intellect, ambition, and a commitment to modernizing the way professionals approach their careers and family lives.
Quick Bio
| Attribute | Detail |
| Full Name | Nathalia Shirine Chubin |
| Also Known As | Nathalia Garcia, Nathalia Chubin-Norman |
| Profession | Brand Marketing Consultant, Executive, Entrepreneur |
| Spouse | Adam Garcia (Married 2015) |
| Education | Trinity College Dublin, SOAS University of London |
| Nationality | British |
Early Life and Education
Nathalia Chubin was raised in London, where she benefited from a strong academic and culturally rich upbringing. Her early education began at Thomas’s Kensington, a prestigious London day school that she attended from 1988 until 1995. During these formative years, she developed a deep passion for the arts, drama, and literature, which laid the foundation for her future career in creative marketing.
After leaving Thomas’s, she attended The Godolphin and Latymer School, a highly regarded independent day school for girls in West London, graduating in 2002. She then pursued higher education at Trinity College Dublin, where she earned a master’s degree in English Literature. Driven by a global perspective, she later attended the School of Oriental and African Studies (SOAS), University of London, where she obtained a Master of Arts in International Studies and Diplomacy.
Career Start in Advertising
Armed with a strong academic background, Nathalia Chubin officially launched her professional career in 2008 as a graduate trainee at the global advertising powerhouse McCann Erickson in London. She quickly proved her capabilities in account management, handling demanding campaigns for major technology and entertainment clients. Working in a fast-paced agency environment allowed her to hone her skills in creative development, brand guardianship, and strategic analysis.
Her time at top-tier agencies also saw her working on massive accounts like Microsoft Xbox and Premier Foods. She played a crucial role in managing the pan-European TV and digital launch for Xbox Kinect across 17 markets, helping it become one of the fastest-selling consumer entertainment products of its time. This early exposure to the gaming and tech sectors naturally paved the way for her next major career transition.
Success in the Video Game Industry
In 2011, Nathalia Chubin transitioned directly into the video game industry, joining Sony Computer Entertainment Europe as a Senior European Product Manager for software. For over five years at PlayStation, she managed global publishing and built marketing plans from the ground up. She was the primary point of contact for over a hundred territories, seamlessly marrying commercial goals with creative imperatives to ensure the profitability of major software franchises.
Her expertise in the gaming sector quickly made her a highly sought-after brand marketing consultant. Over the years, she has held senior marketing and brand director roles for renowned gaming companies and agencies, including Square Enix and Team17. Her deep understanding of the interactive entertainment landscape has also led to her serving on various industry awards committees, including acting as a juror for the prestigious BAFTA Games Awards.
Business Ventures and Companies
While living in Australia for her husband’s work, Nathalia Chubin experienced the unique challenges of balancing a demanding senior marketing role with motherhood. This inspired her to co-found the flexible working company By Day in 2016, where she served as the Chief Marketing Officer. The startup was designed to function as a consultancy that allowed senior-level professionals, particularly parents, to take on project-based freelance work without being restricted by traditional office hours.
She led the creation of the brand system, website, and marketing strategy to launch and sustain By Day during its critical early years. Building on her entrepreneurial spirit, she later continued to offer her specialized services as a freelance marketing director and consultant. Working with various tech and telecom companies, such as iHub, she successfully led product launches, full company rebrands, and digital growth strategies, proving her versatility across different business sectors.
Personal Life and Marriage to Adam Garcia
Nathalia Chubin is happily married to the renowned Australian actor, tap dancer, and singer Adam Garcia. The couple became engaged in January 2015 after a romantic proposal while they were visiting his family in Sydney, Australia. They tied the knot shortly after in a beautiful ceremony in London on March 26, 2015.
The couple currently resides in the United Kingdom and are the proud parents of two children. While she tends to keep her family life relatively private, she is frequently seen supporting her husband at major theatrical press nights, West End opening galas, and various charity events. Together, they form a highly supportive partnership, navigating the demands of the global entertainment industry alongside their family commitments.
Legacy and Impact on Flexible Working
Beyond the impressive campaigns she has launched and the brands she has built, the legacy of Nathalia Chubin is deeply tied to her advocacy for working parents. Having navigated the corporate ladder herself, she has actively pushed back against outdated corporate structures that force professionals to choose between career advancement and family life.
Through her writing, consulting work, and the foundation of her business ventures, she has championed the idea that shared childcare and flexible working hours are essential. She continues to inspire other mothers and professionals by demonstrating that it is entirely possible to fulfill professional ambitions while maintaining a rich, present family life.
Conclusion
Nathalia Chubin is much more than a celebrity spouse. She is a highly educated, fiercely intelligent, and driven marketing executive who has left a lasting mark on the advertising and video game industries. From her early days managing global campaigns at McCann Erickson to her leadership roles at Sony PlayStation and beyond, her career is a testament to strategic brilliance. Furthermore, her entrepreneurial efforts to normalize flexible working for parents highlight her commitment to creating a more balanced and modern corporate world. She continues to thrive as an independent consultant, a supportive partner, and a dedicated advocate for modern professionals.
Read this too: Tara Capp: The Inspiring Journey of a British Entrepreneur
FAQ
Who is Nathalia Chubin?
Nathalia Chubin is a successful British marketing executive, brand consultant, and entrepreneur. She is also widely recognized by the public as the wife of Australian actor and dancer Adam Garcia.
What does Nathalia Chubin do for a living?
Nathalia Chubin works as a senior brand marketing consultant and business owner. She has built an impressive career managing global product launches and advertising campaigns for major technology companies and video game publishers.
When did Adam Garcia and Nathalia Chubin get married?
The couple became engaged in January 2015 during a trip to Sydney, Australia, and officially married on March 26, 2015, in London.
How many children do Adam Garcia and Nathalia Chubin have?
The couple currently resides in the United Kingdom and has two children together, a daughter and a son.
Which major companies has Nathalia Chubin worked for?
Throughout her corporate marketing career, Nathalia Chubin has held senior roles at high-profile organizations including McCann Erickson, Sony Computer Entertainment Europe (PlayStation), Square Enix, and Team17.
Where did Nathalia Chubin receive her higher education?
Nathalia Chubin earned her undergraduate degree in English Literature from Trinity College Dublin. She later completed a Master of Arts in International Studies and Diplomacy at the School of Oriental and African Studies (SOAS), University of London.



